Position Overview:
The Marketing Specialist will support the Undergraduate Candidate Engagement &
Funnel Optimization Manager in optimizing marketing strategies for undergraduate
programs. This role requires a multitasker with the ability to manage multiple projects
simultaneously, balancing data analysis, campaign execution, content strategy, and
cross-department collaboration to enhance student engagement, conversion, and
retention.
Key Responsibilities:
- Undergraduate Candidate Engagement & Funnel Optimization Management: Assist in analyzing and optimizing all stages of the undergraduate marketing funnel (awareness, consideration, conversion, retention). Implement lead generation and nurturing strategies using CRM and automation tools.
- Data Analysis & Reporting: Monitor and analyze funnel performance to identify and activate improvements. Generate reports with actionable insights to refine strategies and maximize conversion.
- Cross-Department Collaboration: Work with Alumni, Student Services, and Financial Aid teams to ensure a seamless student journey. Align marketing efforts with institutional goals.
- Content Strategy & Commercial Materials Across the Student Journey:
- Collaborate with Global Markets, Student Services, Admissions, Careers, and other teams to develop content strategies that support candidates in their decision-making process. Create promotional materials, fair collateral, and creative content for international markets, including student portals and external media strategy across regions.
- Campaign Execution: Plan and manage undergraduate marketing campaigns, ensuring timely delivery and alignment with broader strategies. Oversee daily campaign operations.
- Student Retention & Engagement: Support initiatives to enhance retention through feedback collection, engagement programs, and student experience improvements.
- Innovation & Adaptation: Stay updated on trends in student behavior and marketing technology, suggesting new tactics to optimize the funnel.
