Marketing Specialist (Maternity Leave Cover)

At SiliconHR, we are currently looking for a Marketing Specialist to join one of our clients, a well-established international organization within the education sector. This is a temporary role covering maternity leave, offering a great opportunity to work in a dynamic, global environment.

Key Responsibilities

• Support the execution of go-to-market initiatives across various programs, including launches, relaunches, and key recruitment periods.
• Conduct market and competitor analysis, as well as gather student insights and research to help define program positioning and messaging.
• Ensure consistency and alignment of messaging across marketing materials, channels, and regions.
• Collaborate closely with cross-functional teams such as Digital, Social Media, Brand, Design, Admissions, and Academic departments to deliver marketing initiatives on time.
• Provide input on product positioning and messaging for digital and social media campaigns, including paid campaigns targeting prospective students.
• Monitor campaign performance and contribute to optimization efforts through data analysis and reporting.
• Coordinate the creation, update, and maintenance of commercial materials and internal toolkits for programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A Master’s degree is considered a plus.
• 2–4 years of experience in marketing roles, ideally within education, product marketing, digital marketing, or brand management.
• Strong communication and writing skills, with the ability to translate strategic ideas into clear and compelling messaging.
• Analytical mindset with a structured approach and interest in data-driven decision-making.
• Experience working in cross-functional teams within complex, international environments.
• Fluency in both English and Spanish is required.

What’s on Offer

This is a unique opportunity to join a globally recognized organization and contribute to impactful marketing initiatives in an international setting. You will gain exposure to a collaborative, fast-paced environment and play a key role in supporting strategic program growth.